Following the successful launch of the ENERGIA BY BORJOMI, the brand is entering a new phase with the launch of the “Energia Club by Borjomi,” bringing together sport, energy, and the force of nature. This is a space for those who see energy and sport as an integral part of their daily lives. Two months ago, IDS Borjomi Georgia expanded its portfolio with the launch of an innovative energy drink - “Energia by Borjomi”.  Made with Borjomi mineral water and natural ingredients, the product has proven that an energy drink can be both natural and effective. This unique composition has sparked strong consumer interest, driven the product’s success, and helped establish a strong market position. Thanks to a variety of communication initiatives, the campaign for the new energy drink became one of the most memorable and successful. The emotional connection between the brand and consumers is strengthened and reaches a new phase. That is why the “Energia Club by Borjomi” was created, bringing together athletes whose names are associated with countless pride moments and unforgettable achievements. The first members of the club are: the captain of the Georgian national basketball team, one of the most successful Georgian basketball players, and a player for the title-winning Spanish club Barcelona - Tornike Shengelia; one of the leaders of the Georgian national football team, the first shooter  in the historic penalty series, and a player for the legendary Lisbon club Sporting CP - Giorgi Kochorashvili; captain of the Georgian national rugby team and the French Top 14 club PAU, the driving force of our scrum line - Beka Gorgadze. Giorgi Kochorashvili, Player for the Georgian national team and Lisbon’s Sporting CP: “For me, football is the best way to get and expend energy, so it was very easy for me to identify with the ”Energia by Borjomi”. It is also a great honor for me to participate in this new campaign alongside two outstanding Georgian captains - Tornike Shengelia and Beka Gorgadze. I am confident that “Energia by Borjomi,” with its lightness, variety of flavors, and natural ingredients, will energize many people.” Tornike Shengelia, Captain of the Georgian national basketball team and player for Barcelona: “In professional sports, energy and concentration play a decisive role every day. It is important to me that the product I consume is not only effective but also made with natural ingredients. That’s exactly why “Energia by Borjomi” fits into my daily routine. I’m happy to be part of this club and to share the idea behind this product and the club with even more people.”   Beka Gorgadze, Captain of the Georgian national rugby team and the French club PAU (TOP14): “It’s a great honor for me to collaborate with “Borjomi.” I can confidently say that this decision was influenced by the product’s composition, which encourages frequent consumption and improved performance.” “Energia by Borjomi” contains no added sugar, all its calories come from fruit juice, and its scientifically based formula provides fast and long-lasting energy. The brand first launched the “Energia Club by Borjomi” in Georgia, with other markets set to join in the coming years. The “Energia Club by Borjomi” will gradually expand to include more athletes and wider range of sports disciplines.

Georgia is distinguished by its unique cuisine, with each region preserving ancient recipes, local flavors, and culinary traditions. Some of these dishes are less known to the wider public, yet they form a true treasure trove of Georgian exotic gastronomy. One of the symbols of Georgian gastronomic and cultural heritage, Borjomi, has been an integral part of the dining table for centuries. As a brand, Borjomi carries the responsibility of preserving and sharing culinary traditions—an extension of Georgian flavors and customs, blending the past with the present. Here, we introduce a few traditional dishes from different parts of Georgia, whose recipes have withstood the test of time.   Ashvchapani Ashvchapani, also known as kneaded cheese, is a traditional Abkhazian dish that has also found its place in Megrelian cuisine over the centuries. It resembles Elargi (a dish made of cheese and cornmeal), but differs in preparation technique and composition. The key distinction is that Elargi contains corn flour, whereas Ashvchapani is made entirely from cheese. This dish is an important part of Abkhazian culinary heritage and is often eaten on its own or accompanied by other foods, such as Mchadi (cornbread). Since its preparation requires a special technique and culinary skill, its recipe has traditionally been passed down from generation to generation in Abkhazia. Traditionally, Ashvchapani was made from fresh cheese that was kneaded while hot. No extra ingredients are used—only the texture, taste, and kneading technique of the cheese are emphasized.   Tashmijabi Potatoes are an essential part of Georgian gastronomy and cuisine. They are also the key ingredient in Tashmijabi, a traditional Svanetian dish. Tashmijabi is a distinctive Svanetian dish made by blending potatoes and cheese. Its texture is similar to Elargi, which is why it is sometimes called Svanetian Elargi. Fresh cheese is crucial for achieving the perfect taste. According to tradition, when served at the table, a small hollow is made in the center of the dish, filled with melted butter, and then offered to guests. Additionally, Tashmijabi is often enjoyed with Svanetian Khachapuri.   Abkhazura Abkhazura is another dish that proves the significant influence of Abkhazian cuisine in Georgian culinary culture. It is a type of meat patty made from minced beef and pork, wrapped in caul fat. The ingredients include Ajika (a Georgian-Abkhazian spicy paste), herbs, garlic, and onions. Over time, Abkhazura has transcended the borders of Abkhazian cuisine and is now found in various forms on the menus of renowned restaurants. Tutmaji Meskhetian cuisine is unique, shaped by long-standing traditions and various cultural influences. One of its exotic culinary gems is Tutmaji, a traditional Meskhetian dish. Tutmaji is a hearty soup made with small pieces of dough. Depending on the recipe, Matsoni (fermented milk) or Doogh (a Middle Eastern yogurt-based drink) is added to the broth. Interestingly, similar dishes can be found in Persian cuisine, demonstrating the historical links between different culinary traditions. Tushqapati Tushqapati is a traditional Tushetian dish made from fried veal. What makes this dish special is its uniquely flavored tarragon-based sauce, mixed with green tkemali (Georgian sour plum sauce). According to historical accounts, Tushqapati was frequently served at traditional Tushetian feasts, including ceremonial banquets dedicated to brotherhood oaths. To this day, this dish retains its special place in Georgian cuisine, with modern variations appearing in many restaurant menus. Georgian cuisine is more than just old recipes—it preserves traditions, customs, and the way of life of our ancestors. Exploring regional dishes and sharing their history enriches not only our culinary culture but also highlights the essence of Georgian identity in a fascinating context.  

As an integral part of dining and culinary culture, Borjomi continues to develop its gastronomy division, offering customers a unique digital experience through Restoguide. Restoguide is a digital guide developed as part of the first international gastronomic portal, Gastroguide, also created by Borjomi. The platform allows food lovers to discover dining establishments in Georgia and abroad. Through Restoguide, Borjomi recommends restaurants, cafés, and bars, showcases their exceptional dishes and chefs and shares its rich gastronomic expertise with customers. It's important to note that Gastroguide is a constantly evolving platform to which new establishments and novelties will be regularly added. Through it, you can discover both unique, lesser-known places and well-known culinary spaces. Initially, the platform will launch in Georgia, Kazakhstan, and Uzbekistan, with other countries scheduled to be added next year. Ten years ago, Borjomi created Gastroguide, the first international gastronomic portal, with the aim of promoting regional tourism and Georgian cuisine. This year, the platform underwent a complete visual and functional rebranding, transforming into a global gastronomic hub. One of its new directions is Restoguide. Discover outstanding recipes, places, and flavors on the new Borjomi Gastroguide website 

A New Plant – 135 Years of History! IDS Borjomi Georgia, the industry leader and innovator company, inaugurates a new modern, high-technology plant on the 135th anniversary of the first Georgian mineral water, Borjomi. The total investment in the project amounts to $120 million. The new facility has been constructed in Kvibisi, on the site of the former Plant No. 2, and covers a total area of 48,000 m². In terms of scale and production capabilities, it is the largest enterprise in this sector in Georgia. At the initial stage, the plant’s annual capacity will reach 750 million bottles, with production expected to increase to 1 billion bottles by 2030. The plant is equipped with 4 new, ultra-modern, high-tech production lines and advanced bottling infrastructure. The company’s product portfolio has also expanded with the addition of innovative beverages, including Limonati By Borjomi, Bakuriani – water with taste, and Likani Flavored. Afnan Ahsan, Group Chief Executive Officer of IDS Borjomi International: “The new plant represents a significant milestone in strengthening Borjomi’s position across international markets. It enables us to further strengthen our presence in Georgia and home markets in Eastern Europe while also confidently expanding operations in strategic markets such as the United States, China and the Middle East. Our global mission is to continue the growth, development, and expansion of our business, establishing IDS Borjomi as a leading, successful international beverage company and elevating Borjomi’s status as a globally recognized brand.” Ivane Matchavariani, Chief Executive Officer of IDS Borjomi Georgia: “This unprecedented high-tech enterprise is a project of historic significance, taking the company to a new stage. It represents the largest investment ever made in this sector in the history of independent Georgia and is vital for both the region and the country’s economy. Our mission was twofold: to honorably continue Borjomi’s 135-year history while also creating space for future-oriented projects. From now on, in this new, consolidated, technologically advanced facility, we will produce not only our mineral waters but also a range of innovative products. This plant will serve as a bridge between Borjomi’s heritage and its future.“ Construction of the plant began in 2022 and was carried out in phases. The new, consolidated facility employs 600 local residents. The production process fully complies with national legislation and meets both European and International standards. The plant has been built using energy-efficient materials and equipment, and every stage of production is organized to minimize environmental impact.

The great Georgian artist Petre Otskheli was not allowed to leave behind a vast legacy, yet he created an entire era—not only in scenography but in Georgian culture as a whole. In the 21st century, numerous illustrated books about the artist have been published in Georgian and foreign languages. Those who have come across these books or attended his exhibitions—perhaps even recently at Europalia, at the BOZAR Center for Fine Arts in Brussels, where the exhibition "Avant-garde in Georgia – 1900-1936" was held—have surely discovered a previously unknown great artist, been amazed, and left in awe upon learning that these masterpieces were created by such a young artist. He was a wunderkind in art, and for us—who are still mesmerized by this prodigy scenographer—his exhibitions will be even more valuable, encouraging visitors to take a greater interest in his work, his homeland, and to visit Georgia. What will visitors learn and see in Georgia? They will learn that even nearly a century later, Otskheli still captivates Georgians with the laconic decorations and delicate costumes of Uriel Acosta, which together create an eternally immortal, living canvas. If a visitor goes to the artist's hometown of Kutaisi, they will proudly hear that this great artist of European caliber was born in this European city, in the family of a Catholic merchant. At 20 years old, Petre was already in Tbilisi, studying at the Tbilisi Academy of Arts. At the same age, he designed a production for the Workers' Theatre. His sketches deeply impressed Kote Marjanishvili, who invited him to the theater. In less than two years, a masterpiece was born—the eternally immortal Uriel Acosta. Here, in this country, both inside and outside museums, visitors will undoubtedly hear the tragic story of how the Red executioners took his life. Petre Otskheli’s works can be seen at the Marjanishvili Theatre Museum, the Palace of Arts, and the Simon Janashia Museum of Georgia. After viewing them, just like scenography specialists, foreign visitors will also realize that Otskheli’s art never ages—it only becomes more and more modern over time. This will become even more evident when they see young people on the streets of Tbilisi wearing hoodies and T-shirts printed with Otskheli’s sketches. Many will wonder how Otskheli managed to create such art in the Soviet Union, where constructivism was declared formalism and suppressed. The theater saved Petre Otskheli—he was a theater artist and was merely perceived as a set designer, a background creator. However, he was not just creating backgrounds; he was shaping the metaphysical environment that guided actors’ actions, gestures, and speech styles. Otskheli loved the theater with all his being and felt its essence. He loved actors, who became his muses. Their inner temperament and plasticity were transferred into his sketches and later onto the stage. His favorite muse was the great actress Veriko Anjaparidze. A person interested in Otskheli’s work who visits Tbilisi will find a sculpture in Mtatsminda Pantheon depicting the great Georgian actress precisely in the role of Judith—wearing a Petre Otskheli-designed costume and seated in his envisioned chair. A similar statue adorns the courtyard of the Marjanishvili Theatre as well. The artist was executed in 1937 at the age of 30, but nothing could diminish the vitality and immortality of his art. Decades later, his work crossed borders, breathing new life into the artist. Petre Otskheli has become one of the faces and symbols of his homeland within the broader European cultural space, where he has always belonged—by the rank, essence, and nature of his work.   “The rights to publish the photos have been secured by the blog author, R. Shatakishvili.” 

"Borjomi" is not just water—it is a natural heritage that reminds us that true wealth is hidden in nature. It not only nourishes us with minerals but also offers the experience of a place where the connection between humans and nature is still palpable in Georgia. Here, we will share one of the most remarkable stories of such connection. If you want to see the life of the North Caucasus and Georgia’s mountainous regions, if you love hiking, if history interests you, if you are looking for a new adventure, or if you simply want to see something in Georgia that you have never seen before, then you must visit Truso Valley. When you arrive in Kazbegi, you can ask anyone how to get to Truso, and they will gladly give you advice on how to prepare and what not to miss. Planning and preparation (as always) will be essential. So, you enter Truso Valley. The first place that greets you is the village of Abano. It is a beautiful village. Although it is called a village, no one actually lives there (just like in nearly twenty other villages in the valley). Only a monastery remains, where monks reside—just as most monks do in Georgia’s highlands, in beautiful natural surroundings, in a kind of light solitude (if such a thing exists), following a strict routine, and always ready to welcome travelers. In general, a sense of readiness is felt at every step in the valley. Even in pre-Christian Rome, the strategic importance of Truso Valley was well understood as a defense line against northern invaders. And, as always, this primarily influenced architecture—but we will discuss that further below. A few hundred meters deeper into the valley from the village of Abano, there is an active border checkpoint, where having your documents in order will come in handy. It is a small outpost, and the guards serve as border protectors do near Georgia’s more "tense" borders—under conditions that may not seem comfortable from a tourist's perspective but with remarkably good spirits and an unwavering love for their country. Sometimes, they roast sunflower seeds on a small stove and will insist on offering you some. If you spend more time with them, they will point you to a nearby spring and convincingly explain why you must try its water. For example, I was given this explanation, and tell me if it doesn’t sound convincing: "Whenever we get stomach aches from eating canned food all the time, we drink from this spring. Our stomachs rumble for a minute or two, and then we immediately feel better." The stones around the spring are reddish in color, but this does not surprise you because you have already seen Truso’s famous travertines along the way and know that the spring is mineral-rich, or as the locals say, it "bubbles." Truso Valley is also home to the "Bottomless Lake," which, like the springs, is entirely filled with mineralized, carbonated water. Unlike the springs, though, here you can actually see the bubbling water with your own eyes (locals also call it "Bubbling Lake"). From the border outpost, you can already see the first abandoned village deep in the valley—Burmahevi. It seems as if it was intentionally positioned to look impressive from the outpost, so that if you arrive unprepared and cannot proceed further, you will be compelled to return again. From a distance, the first thing you notice is what Georgia’s mountain people take pride in—the towers remain standing the longest. It is hard to believe that just 30 years ago, Truso’s villages were still inhabited and that people lived in houses that are now reduced to mere walls. Instead, you get the impression that the area has been abandoned for centuries. This is largely due to the harsh winters, but locals also say that tourists and shepherds share some of the blame. (So, if you decide to visit the valley, keep in mind that for your own safety, it is best not to damage what has to survive yet another winter.) As you follow the Tergi River deeper into the valley, you see that almost every hilltop has a tower. Not long ago, every one of these spots was home to a village. If you are traveling with someone who regularly visits Truso, you will undoubtedly hear remarks like: "Last year, this crack wasn’t here.""This wall was still standing last year.""The towers hold up better.""Next winter, it won’t survive." This only strengthens your desire to go further into the valley, to see all the villages while their traces still remain. Gradually, as you ascend (after all, you are nearing the source of the Tergi River), the oxygen levels drop, and you find yourself tiring faster than you expected. But it is still worth reaching the end of the route—the village of Resi, which stands at an altitude of 2,405 meters above sea level. What does it mean for a village to exist at 2,405 meters above sea level? It means that at one time—not long ago, in fact, until 1989—Resi was the highest permanently inhabited village in Europe. It was higher than Ushguli (the previous record-holder) and higher than Bochorna (the current record-holder). Now, however, Resi stands empty, just like the rest of the valley. Finally, let’s just say that getting to Truso Valley is difficult, but not impossible. Bad roads and harsh weather are not the biggest obstacles—you can always hike several dozen kilometers or choose the right season. But if you do not fill out a special application form several days in advance and notify the national security authorities responsible for border safety about your route, you will only get to see the beginning of the valley. That means you will have to turn back, carrying only 10% of the impressions that await further ahead. So, you arrange your paperwork, plan your route, and set off.

The first Georgian mineral water celebrates its 135th anniversary this year.135 years ago, "Borjomi" was first bottled in an industrial manner. The oldest photos depicting "Borjomi" production are preserved in the Library of Congress in the United States. Their author is Sergei Prokudin-Gorsky, a pioneer of color photography. The Library of Congress archive contains 20 photographs depicting Borjomi and its valley landscapes, the Borjomi water factory, and mineral water sources: "Workers preparing Borjomi mineral water for transportation""Mineral water bottling department""At the mineral water source in Borjomi""Borjomi resort, vacationers drinking therapeutic water""View of Borjomi from Torsky Plateau""Olga's Bridge""Woman in traditional festive attire in Borjomi Park""Mikhail Nikolayevich Romanov's Palace"These are the titles given by Sergei Prokudin-Gorsky to the photographs he took in Borjomi between 1905 and 1915. Sergei Prokudin-Gorsky first visited Georgia in 1905 and then again in 1912. He captured the first color photographs of Tbilisi, industrial photo reports in Batumi, newly planted tea plantations in Adjara, the Chakvi tea processing factory, and many other color photo documents of early 20th-century Georgia. Prokudin-Gorsky dedicated his life to studying photography. He developed a camera that captured three consecutive frames on black-and-white film using blue, green, and red filters. With a projector of his own design, he was able to display astonishingly realistic color images. In 1909, Prokudin-Gorsky sought support from Russian Emperor Nicholas II to implement a unique project. He aimed to document the empire’s diverse history, culture, and modernization using new color photography technologies. The royal chancery immediately granted him unlimited permission to take photographs. A specially equipped Pullman railway car with a built-in photo laboratory was prepared for the expedition. He also had at his disposal steamships, boats, and a Ford automobile for traveling through unpaved roads. The photographer traveled across Finland, the Caucasus, Crimea, Samarkand, Bukhara, and the Ural region, capturing nearly 10,000 photos that documented the Russian Empire in an unparalleled manner. After the Bolshevik Revolution and the execution of the royal family in 1918, Prokudin-Gorsky fled to Norway and England before settling in France. He managed to take a significant portion of his photo archive with him. In Paris, he worked with the Lumière brothers and opened his own photography studio. Prokudin-Gorsky passed away in 1944. In 1948, the U.S. Library of Congress purchased his glass-plate negatives from his heirs—a total of 1,902 negatives, 139 of which were taken in Georgia. This is how the unique photographic documents depicting the production of Borjomi mineral water ended up in the Library of Congress.  

IDS Borjomi Georgia continues to expand its presence in the sweet, carbonated beverage category by offering consumers a 100% natural Georgian Lemonade, now in premium glass packaging, exclusively from Borjomi. With this new development, the brand enters a new stage and further strengthens its connection to the gastronomy segment. “Limonati by Borjomi” was launched in 2024 and quickly won the hearts of consumers both in Georgia and in export markets. For Borjomi – a brand with a 135-year legacy – introducing the lemonade line in aluminum cans was a significant and innovative step that successfully established itself in over 15 countries worldwide. Ivane Matchavariani, General Director of IDS Borjomi Georgia: “Entering the sweet, carbonated beverage market, especially in such a competitive environment, was a fascinating challenge for us — one we managed to overcome successfully. Today, our goal is to elevate this unique product to a new level, and the premium glass packaging serves exactly that purpose. The product’s unique natural composition truly sets it apart. We’re especially proud that “Limonati by Borjomi” is enjoying equal success both in Georgia and in export markets — marking another important step in the brand’s growth.” “Limonati by Borjomi” is made from 100% natural ingredients, including Borjomi mineral water and natural Georgian fruit juice. The product contains no artificial additives or preservatives. It comes in four flavors: Pear, Adjarian Mandarin, Tarragon, and Citrus. The packaging design was developed by an Italian branding agency. The label on the glass bottle visually mirrors the design of the can, combining elements such as Borjomi Gorge, mineral water, and the brand’s iconic symbol — the deer into an oval-shaped image alongside ornaments inspired by traditional Georgian architecture. “Limonati by Borjomi” is produced at Borjomi’s Bottling Plant No. 2 and will be available both in the Georgian market and across countries in Europe and Central Asia.

"Open, enjoy, feel lightness" — is the new ritual that Georgian mineral water "Borjomi" introduced in the newest video clip, unveiling the latest campaign to audiences worldwide.   The campaign and the video concept was created by the “Skipads” agency. Then the creative agency "Leavingstone" worked on the campaign execution, showcasing Borjomi's 135-year legacy across different eras and highlighting its historical significance. For years, mineral water has been an essential part of gastronomy, and this tradition continues today. "Borjomi" remains a central feature of family gatherings and festive tables. Its unique properties make every dish lighter and more flavorful. To authentically showcase Georgian culture and cuisine, filming took place across Georgia for seven days. From the Caucasus mountains to the Black Sea coast, "Borjomi" has crafted a true gastronomic adventure. Emily Koridze, Creative Director at Leavingstone  Filming with Borjomi is always interesting and full of adventures, since the new strategy deepens Borjomi's connection to Georgian roots, highlighting the beauty of Georgian nature, cuisine, culture, and music. This focus allows us to explore stunning parts of Georgia, revive cherished Georgian melodies, and proudly showcase what we love on screen. While this journey involves significant effort and numerous small challenges, the reward is truly worth it.   Levan Lepsveridze, Co-founder and creative director of Leavingstone Borjomi is a global brand with a genuine commitment to high standards. We work on campaigns that target multiple markets at once, which means at the end of the day we end up creating hundreds of unique assets and pieces of content. For us each project presents a new creative challenge and a great learning experience. It’s not often you see a brand in Georgia taking on such ambitious and detailed work. For this year’s campaign, we wanted to show that Borjomi is truly an essential part of our culture, hospitality, and gourmet adventures. Borjomi allows us to enjoy a wide range of dishes without losing that special Georgian charm in every dining experience.