The new can packaging of Borjomi was recognized as the best design! Natural mineral water Borjomi was named the best drink in can packaging at Zenith Global Water Drinks Awards 2024, held in Frankfurt. 2024 Global Water Drinks Awards was hosted by Germany this year. The winning companies were named at the gala evening of the 21st International Water Congress. The international jury selected 15 winners from 120 applicants across various categories. Among them is the new packaging of “Borjomi,” which will be appeared in Georgia very soon. For 30 years, Zenith Global has been evaluating products in the beverage and food industries with various criteria and announces winners in several categories. This year, Borjomi proudly secured its third win at the prestigious Zenith Global Award. Representing alongside industry leaders like Coca-Cola, Danone, Gerolsteiner, and Icelandic Glacial Water. This recognition highlights Borjomi's commitment to excellence on the global stage. Which is an honor and a point of pride. We would like to remind you that in May, at the Zenith Annual Innobev Awards 2024 held in London, "Borjomi" won two awards with its innovation “Limonati by Borjomi” - Best Premium Drink and Best Marketing/Social Media Campaign.

Georgian mineral water "Borjomi" has been creating history for 135 years. The brand, proud of its rich heritage and unique natural composition, will present itself to various markets around the world with an updated visual identity. "Borjomi" is not just a brand, it's a commitment to its heritage. Crafted through a harmonious mix of traditions, pride in the brand's history, and a focus on its premium products, "Borjomi" continues to grow and expand into new markets. This is how the brand ensures consistency across the core and line extensions, staying true to its roots. The brand's rich history inspires the updated identity. On the new packaging, the iconic symbol of "Borjomi" - deer, is now prominently featured on both the front and central sides of the bottle. The proudly standing deer reminds us of "Borjomi's" legendary discovery while conveying the brand's respect for its rich past. Throughout history, "Borjomi's" landscape has been presented on the bottle in an oval shape. To honor this tradition, the Borjomi mountains alongside the deer will once again appear on the packaging, this time in a modernized oval shape. This change highlights the brand's high quality and premium feel. The updated packaging also gives the brand an opportunity for consistency — to expand product categories without losing the connection between them. The visual consistency of the brand and its sub-brand is evident in the newest "Borjomi" product, "Limonati". "This design architecture strategy will be fundamental to the brand as it extends into other categories in the coming years." — This is how visual identity author Osborne Pike describes the update. Today, "Borjomi" stays true to its history, proudly narrating its legendary tale through updated packaging. By blending the pride of its traditions, driving premiumness, and visual consistency, "Borjomi" continues to share Georgian culture with every customer.

The Same "Borjomi," Now With New Packaging Mineral water “Borjomi” updates its packaging. The brand with 135 years of history will gradually introduce its updated visual identity to both Georgian and export markets. The new visual identity is inspired by the rich history of the brand. The main symbol of “Borjomi” – a deer is prominently featured on the updated packaging, appearing on both the front of the bottle and the center side of the label. The key elements that define “Borjomi” over the years, including the mountains of Borjomi, which together with the logotype, the deer and the buvette combined in one modern oval visual image, are even more emphasized. Additionally, the name is highlighted in both Georgian and English in the central part of the label. The green cap of “Borjomi” remained unchanged. The renewed packaging further emphasizes the premium nature of the brand. British branding agency Osborne Pike worked on the redesign of the first Georgian mineral water “Borjomi”.  According to the company, the new packaging emphasizes the continuity and long history of “Borjomi”. At the same time, the updated visual identity gives the brand an opportunity to expand categories and retain a connection with the products in the portfolio, a vivid example of which is Borjomi Lemonade.

Best Premium Drink and Best Marketing Campaign – "Limonati By Borjomi" won two awards at Zenith Global's Annual InnoBev Awards held in London.             The Annual InnoBev Awards are held by Zenith Global each year and assess global beverage brands on a range of criteria. This year's awards ceremony was held in London. Four nominations in 18 categories included areas such as innovation, marketing, technology, and packaging.  The international jury named "Limonati by Borjomi" as a finalist in four categories and a winner in two among 182 entries and 37 finalists. -       Best Premium Drink – Winner  -       Best marketing/social media campaign - Winner -       Best packaging design - Finalist -       Best brand development - Finalist  The success of "Borjomi" at international awards is praiseworthy and important, the participants and winners of which in different years became such large companies as Coca-Cola, PepsiCo, Nestle, Danone. Since January 2024 Borjomi has entered the market in the category of sweet, carbonated drinks with its line of premium lemonades. "Limonati by Borjomi" is an innovative product, made with mineral water "Borjomi" and Georgian natural fruit juice. The brand's communication campaign has already started. The video tells how the legend became a reality and how the inventor created "Limonati by Borjomi" - the unique taste with the help of natural fruit and mineral water "Borjomi." For more information explore “Limonati by Borjomi” TV Commercial

This time the tour guide will take you to Italy, our host is Nana Zuriashvili, the author of the culinary page buongustaio (gourmet). “I have been living in Italy since 2013, namely, outside the city of Naples, in the small historic town of Pozzuoli. Pozzuoli is built on an active volcano. I know it sounds quite dangerous, but the place is of unusual beauty. I have been married for 6 years and I have three daughters. So far my career advancement is stopped, but I plan to study architecture from next year. I discovered a great affection for cooking in Italy. I became fond of Italian cuisine. Since I had so much free time, I was studying and making experiments. I think I am a good cook today and I am going to deepen my culinary skills in the nearest future. Naples has a very long history, both culinary and musical. For those who do not know, the first opera house “San Carlo” was built in Naples and the first pizza was baked. Naples is unique for its noisy and narrow streets, large piazzas, multiple and delicious pizzerias, the best espresso, mozzarella and much more to list.  It is the county of “O sole mio” and many more historical songs. As this region has sea and sun, people are very joyful, fiery and emotional, somehow they resemble us, Georgians. In my family, regardless of age, everyone loves pasta .. I often cook new pasta and my children often help me with cooking it ... I think that cooking is one of the types of art and it must be necessarily shared, especially at a young age, when they get to know the world ... I think the more things they touch on from childhood, the more imagination and ideas they develop. In general, I like to cook, I always cook and do something, more cereals, less sweet ... but I would say, nothing can be compared to Italian gastronomy. Italians have hourly meals. Colazione – sweet for breakfast, pranzo- definitely pasta for lunch and then another dish, a glass of wine and finally fruit and dessert. They eat more cereals in the evening. Risotto or soups ... they attach great importance to quality and proper nutrition. My husband loves Georgian cuisine, especially Khachapuri, Georgian cheese and “Dedas bread”. He misses it the most... The dish that I will share with the readers of Gastro Guide is a kind of experiment that I prepare for friends and family in general ... Beetroot is not very popular in Italy, so I decided to introduce its taste to friends so that they would not forget it and I had a success actually.   For beet risotto you will need: 300 g rice arborio 400 g beets 100 g Gorgonzola (blue cheese) 30 g   walnuts 20 g butter   A little olive oil Vegetable broth Salt Pepper   Preparation: First prepare the vegetable broth. Put onions, carrots, potatoes, tomatoes, celery in a saucepan and cook for 20 minutes. Peel beets and then grate them. Put one tablespoon of butter in a separate wide and low saucepan, and when melted, add rice. Let stand for 2 minutes and add the beets, stir for 1 minute and then add the vegetable broth so that it comes out on top. Boil for 15-16 minutes (read the label during cooking) and add the vegetable broth from time to time. The mass should not be juicy, it should have a creamy texture. Remove from the heat, add gorgonzola and salt, stir well. Transfer onto a plate and garnish with finely chopped walnuts, gorgonzoli and pepper. Buon appetito!”

The term "interview" originates from the French word "entrevue," which means "to see each other." Indeed, a profound interview has the power to provide insight, and seeing someone often leads to appreciation and an expansion of consciousness. A well-conducted interview can unveil the hidden treasures within oneself and inspire a leap of faith. Each of us possesses an inner treasure, and Vincent Perez is no exception. His depth of perception and emotional resonance with events are truly remarkable. From this interview, you'll discover that we're not merely in the presence of an ordinary actor, but rather a genuine philosopher. Vincent Perez, a Swiss actor and director, has shared the screen with legendary actors such as Catherine Deneuve, Isabelle Adjani, Kim Basinger, and Gérard Depardieu. However, he is most widely recognized for his portrayal of "Fafan Tita," a role where even Sophie Marceau herself had to campaign for. Perez recently visited Georgia to film a commercial in Borjomi. His partner in this endeavor, no less esteemed than the aforementioned stars, was Tina Dalakishvili, who enchanted Perez with the magical tales of Borjomi. Perez himself acknowledges the depth of this project, stating: "I came here for an advertisement, but this venture delves into the profound roots of Georgia." As much as a person can delve into their own depths, they perceive the external world with the same profundity. Vincent Perez embodies this principle. "When there's a sense, it's about me." Perez was deeply moved by the Ensemble Rustavi concert: "The vigor of these dancers still resonates within me, and I wish for it to linger indefinitely... I was moved to tears; it was profoundly authentic." At times, we learn more about our own country through the eyes of our guests. Guests illuminate what is valuable, what requires nurturing, and what is uniquely ours yet scarce elsewhere. Perez also offers insights: "Here, I feel an authenticity that nourishes my spirit. It's akin to water; essential for sustenance. That's why I'm drawn here. Maintaining a connection with one's roots is crucial. In many places, this connection is lost, resulting in a loss of identity."   Perez intends to introduce Georgia to his friends soon, and there's a possibility of utilizing its scenic beauty as a filming location. He was particularly drawn to Svetitskhoveli, not only for its architectural splendor but also for its inherent power. Perez observes, perceives, and immerses himself fully in experiences. Perhaps, this is the essence of a true creator: to embrace life fully, to engage in internal contemplation, and to give birth to new forms of expression. It's akin to a struggle, where numerous obstacles must be overcome before a new creation can emerge — a struggle Perez himself articulates. This interview promises to serve as a wellspring of inspiration for creators, actors, and directors alike. Vincent Perez is undeniably a master of his craft. Discover why in this insightful interview.    

As the New Year approaches, everyone engages in special preparations, ensuring a fresh start to face the future. Borjomi, an esteemed member of the New Year's table, is no exception. Like any cherished guest, it deserves special packaging to adorn the beauty of the Georgian table. In response to this festive spirit, Borjomi has unveiled a limited edition New Year's packaging. Behind the vibrant colors and shapes lies a narrative steeped in the history and symbolism of this life-giving water. Every line and dot in the design is intentional, conveying the character, history, and mood of Borjomi. The packaging comprises three main illustrations, forming what we can aptly call the Borjomi Triptych. Chapter One - Depth   This chapter narrates the origin story of Borjomi. Where once the sea existed, the land shifted, volcanoes erupted, and mountains rose. Waters receded and covered the land. However, Borjomi couldn't stay hidden below for long. It unearthed volcanic rocks, collecting over 60 vital minerals along the way, and emerged into the sunlight, bringing life to Earth's inhabitants once again. Chapter Two - Magic   An ancient Georgian prayer to the Great Mother contains the phrase, "Unforgivable in the infinite world and caught in the smallest." The second picture of the triptych seems to illustrate this, depicting a small drop of water holding the magic of the entire world: the sun, mountains, trees, and rivers. Realizing this connection can bring immense joy to an individual. Chapter Three - Deer   The deer emerges as a cult figure of Borjomi, signifying the first-timer. Ancient Georgians believed that deer antlers served as cosmic channels for receiving heavenly signals. The deer symbolized the connection between earth and sky, prevalent in pre-Christian Georgia. In the legend of Borjomi, a deer traced the path leading to its life-giving water.   All three illustrations share a consistent style. Borjomi is often described as a perfect symbiosis of four fundamental elements: volcanic fire, mineral-rich soil, air, and water. The design incorporates all four elements, some strengthening each other, some in conflict, and some neutral. Harmoniously combining these elements requires great skill. Borjomi's special packaging is a masterful work that transforms the act of drinking mineral water into a magical experience befitting the New Year.  

New Year is a symbol of a new beginning. Georgian mineral water Borjomi in its New Year campaign offers us to go on a magical adventure. The adventure led by Borjomi starts with a “kukushka”, a narrow-gauge train, which carries a symbolic load and brings everyone back to childhood. And the magic path deep in the pine forest is the perfect beginning of a fairytale adventure. This was the motive for the creation of the Borjomi’s New Year clip. According to the script, friends after a New Year's Eve party prepare for a magical adventure by drinking Borjomi. The story ends with the heroes finding themselves in a fairytale world, and the guide in this world is "Borjomi".  Vakhtang Antadze, Global Brand Director of Borjomi: “The New Year is unthinkable without Borjomi, so with our new campaign we wanted to convey a festive mood that would emotionally unite consumers. As a source of inspiration, we used the “Kukushka” which is the symbol of the city Borjomi. In the new communication campaign, we revived childhood memories and nostalgia with the help of a modern narrow-gauge train and created a magical New Year mood with 130-year history brand. In addition to Georgia, the video clip will be distributed in European and Asian countries.”  Keti Tsnobiladze, Brand Manager of Borjomi: “In the new year, together with the limited edition of our products, we offer our customers a New Year video clip that will create an even more festive mood. With this campaign we want to make the holiday even more magical and together with Borjomi take our customers on a journey into a fairytale world. The video clip will be posted on social networks and will appear on TV.”  Georgian creative agency Livingstone worked on the campaign and the concept of the New Year video, and Metro Production worked on the production.  Celebrate New Beginnings with Borjomi! - with this communication message and video clip Borjomi wishes you a Happy New Year and invites you to a magical adventure.  Agency: Leavingstone Creative Chairman: Levan Lepsveridze Creative Director: Emily Koridze Art Director: Bruce Lee Sr. Copywriter: Keti Kipshidze, Qetka Magradze Account Director: Zizi Nasrashvili, Ekaterine Ebanoidze Sr. Account Manager: Salome Martiashvili Account Manager: Mariam Simonishvili Design Team Head: Matassi Sulakauri Design Team: Magda Janjalashvili, Aniki Gelashvili, Giorgi Jinoridze, Eka Vekua, Nikita Mchedlishvili Administrative Team: Erekle Zurmukhtashvili, Natia Demetradze, Pikria Javashvili  Production Director: Dima Chkheidze DoP: Sandro Darakhvelidze 1st AD: Sali Jugheli  2nd AD: Gvantsa Zhuzhunashvili Production Designer: Papuna Papaskiri  Props Master: Zaza Vashakmadze  Costume Designer: Tina Shengelia Costume Designer Assistant: Anastasia Kvirikadze  Casting: Keti Ka, Nutsa Abashidze MU: Veriko Bedeladze, Nino Bedeladze Playback: Koba Rostiashvili Camera AC: Guram Mosikashvili Gaffer: Giorgi Gogatishvili Dolly: Giorgi Zakaidze, Dimitri Zakaidze  Production Company: Metro Production Head of Production: Maia Gurabanidze  Executive Producer: Sandro Gabilaia Producer: Keti Ka  Production Manager: Guram Mosikashvili PA: Irinola Tlashadze  Location Manager: Natia Chomakhidze Location Manager Assistant: Zaza Chigladze Lockers: Giorgi Eremadze, Zauri Lomidze, Kakhaber Lomidze Unit Manager: Merab Rostomashvili  Set Manager: Koka Chkhaidze Helpers: Buba Kupatadze, Saba Saghrishvili, Niko Chkhaidze Transport Manager: Davit Maghlakelidze Financial Administator: Teko Gurabanidze Post Production Producers: Buro, Ekaterine Davitashvili Music and Sound Design: Heima Production Colour Grading: UPP Prague CG: Irakli Zurabishvili, Bruce Lee, Anzor Akhobadze, Sergi Tiginashvili, Levan Lortkipanidze, Akaki Kapanadze, Levan Gunia, Vako Aghladze, Berika Lobzhanidze, Giorgi Chanturia   Actors: Mariam Gogoladze, Mariam Kantaria, Nini Soselia, Dachi Tchezhia, Shoti Cheishvili Storyboard Artist: Qetka Magradze Photographer: George Kolbaia Assisting Photographer: Elene Gomelauri 

In the material world, nothing remains constant; everything undergoes a transformation. No shape is ever replicated, not even two identical snowflakes exist in nature. Change is inherent, necessary for existence, and existence is a continuous renewal. While the content may persist, the form is in a perpetual state of flux. Borjomi is no exception; the visual identity of this life-giving water has experienced a fascinating evolution. Bottles and labels have undergone changes, each era leaving its imprint on the Borjomi bottle. Today, let's delve into this intriguing journey. The original Borjomi bottle marked a unique event – its label was intricately engraved directly on the glass. These bottles hailed from distant Finland, no less. Imagine the logistical challenges and unprofitability of transporting glass bottles from Scandinavia! This prompted the establishment of a glass factory in Borjomi, replacing the white chicken bottles with darker ones. Engravings persisted, and from a contemporary perspective, they exuded elegance.   Labels from that era featured inscriptions like "Ekaterina's source" and "Eugene's source." Evgeny Golovin, the ruler of the Caucasus, and Ekaterina, his daughter, were the namesakes. After Catherine's healing, the ruler, impressed by Borjomi's properties, organized springs and named them. With Borjomi's popularity, the question of export arose. Chemist F. Moldhauser, specially invited, developed a method ensuring that bottled mineral water retained its physical and chemical properties for an extended period. Borjomi transcended imperial borders and entered the foreign market, adorned with fitting labels.   The mineral water quickly gained international recognition, garnering awards in Belgium, Germany, and Russia. Successful exhibition appearances and global acclaim made Borjomi a household name. From the second half of the 20th century, Borjomi became Georgia's iconic representation. At this point, branding interventions became more delicate, and changes to the Borjomi label were executed with great care. All bottle versions maintained a combination of red and blue colors, the iconic Borjomi fountain, and an engraved deer.    While label strokes underwent slight changes, the enduring blue-green color, dubbed "Georgian green," was retained, creating a visually memorable impression imprinted in people's consciousness. Despite unclear inscriptions, the Borjomi bottle made appearances in famous films like Solaris, The Terminal, The Bourne Ultimatum, etc. The collapse of the Soviet Union affected everything, including Borjomi, giving rise to a completely new era for the brand. In 1995, the establishment of the "Georgian Glass & Mineral Water" company took over production, bringing the beloved brand back to the people.   The year 2010 marked a rebranding phase for Borjomi, with changes to the label and bottle shape. As a purveyor of life-expelling harmful substances from the body, Borjomi conveyed the message: "Get rid of excess," resonating globally.   Since 2019, the Borjomi logo has undergone further enhancements, with an updated cap and the introduction of silver accents, emphasizing the brand's premium status. The history of Borjomi can be explored through the QR code on the packaging.   Borjomi continues to evolve, responding to the demands of modern times. The introduction of Borjomi in an aluminum can, especially with the design by David Koma, stands as a testament to this evolution. Therefore, both the interior and exterior of Borjomi are ever-vibrant and updated. It changes shape, transitioning from bottle to bottle, from jar to jar, but the essence remains constant – Juvenal water, brimming with life, a bouquet of minerals from the depths of the earth. Enjoy it!